Building Better Websites
There’s lots of reasons you might have a lackluster website, or a website that isn’t working for your business the way you think it should.
Maybe you hear it all the time.
“I couldn’t find you online.”
“I didn’t know you had a website.”
“I was looking for more information, but didn’t see what I was looking for.”
And those are the ones you hear. Think about all the traffic that’s missing you that you aren’t hearing about.
A well done website is more than a brochure
There came a point in the last twenty years where it was agreed that your business and brand needed a website. To be successful in the digital age you were going to need a presence online.
Unfortunately, for a lot of businesses this became one of the many “To-Do’s” on a checklist that was never getting any shorter. For many businesses starting out, it wasn’t clear what advantage they’d get from their website.
With the proliferation of website builders like Wix and Squarespace, it became easier for business owners to make a website for their business and to even make something that didn’t look that bad. What we might call a “good enough” website, or what is commonly referred to as a “brochure website”.
These websites, built with templates and shipping tons of unnecessary code, have a standard, approximately five-page layout that tells potential customers where the business is located, when they are open, a little about what they do, and maybe a little something about the people who run it. Maybe it links to a social media page.
They are static and unchanging. If the business owner built it themselves, it’s maybe gotten a little weird over the years as the software has updated without the owner making changes, or has become outdated. If they’ve paid for someone else to do it, it may face the same problems, unless they’ve been paying for ongoing maintenance and security.
What they don’t do is help your business scale effectively. They don’t help with new customer leads, with growing existing relationships, or with building a brand’s industry authority.
Other aspects of a great website
We’ve talked about the basics of great websites, but what about when you’re ready for your website to help you grow? When you need something that scales, continues to look great, and can be updated by our design and development professionals or by your own in-house marketing team. We collaborate with you every step of the way to build something brand new that works for your business and your customers.
Things your website could do, but isn’t currently:
- Include a customer relationship management software (CRM) that includes the functionality your industry needs
- Make bookings and demonstrations easy
- Compile and host tutorials, frequent asked questions, documentation, or video libraries that help your customers
- Generate new leads with downloadable content
- Build a following, find new customers, and more with a streamlined Search Engine Optimization (SEO/GEO) strategies that includes blogging, email marketing, and other content creation to drive sales and engagement in traditional Search Engines (Google, Bing, etc.) and in LLM-assisted searches (ChatGPT, Claude, etc.)
- Allow your team to streamline sales and marketing initiatives with landing pages geared to your current offers, promotions, and other time-constrained approaches.
- host custom designed and coded products and features that your company owns
When you’re ready to move beyond “good enough” and you want a professional website, feel free to reach out for a free consultation! We offer full-service website design and development, taking your high level ideas and making them a reality.
